实用商务英语综合教程（高级）-图书-人邮教育社区

内容摘要

　　《实用商务英语综合教程》系列教材分为初级、中级、高级3册。本书是套书的高级教材，本教材编写了8个单元，以“项目引领、任务驱动”的形式编写，每一个单元为一个项目，围绕一个话题，内容涉及商务广告、商务合作、商务沟通、商务谈判、跨文化交际、国际金融、世贸组织及全球化等，每个单元包括背景介绍、热身讨论、听说训练、阅读强化、语法复习、案例分析和实用写作7个模块，并在各模块中以任务的形式插入各种练习，全面培养学生听、说、读、写、译的能力。
　　本书可以作为高职高专商务英语专业、国际贸易专业、国际商务专业的专业英语教材使用，也适合作为高职高专财经类院校英语课程的公共教材。
　　本书附有听力材料的MP3录音光盘。

目　录

Unit 1　Business Advertising
Listening & Speaking　2
　　Advertising New Products
Reading　6
　　Intensive Reading: How Marketers Target Kids　6
　　Fast Reading: The History of Advertising　11
Grammar & Usage　16
　　Nominal Clause 名词性从句　16　　
Practical Writing　22
　　Letters of Introduction 介绍信　22

Unit 2　Business Cooperation
Listening & Speaking　26
　　Global Business Cooperation
Reading　29
　　Intensive Reading: Competition versus Cooperation　29
　　Fast Reading: Pan-Beibu Gulf Economic Co-operation Makes Common Prosperity　34
Grammar & Usage　39
　　Direct Speech and Indirect Speech 直接引语和间接引语　39
Practical Writing　42
　　Letters of Inquiry 咨询信　42

Unit 3　Business Communication
Listening & Speaking　46
　　Communication Skills
Reading　49
　　Intensive Reading: Why Good Communication Is Important to Business　49
　　Fast Reading: Building Business Communication Bridges　54
Grammar & Usage　58
　　Attributive Clause 定语从句　58
Practical Writing　63
　　Letters of Apology 道歉信　63

Unit 4　Business Negotiation
Listening & Speaking　67
　　Negotiating Salaries &Prices
Reading　71
　　Intensive Reading: How to Succeed in a Business Negotiation　71
　　Fast Reading: Some Tips in Bargaining　76
Grammar & Usage　79
　　Adverbial Clause 状语从句　79
Practical Writing　84
　　Letters of Thanks 感谢信　84

Unit 5Intercultural Communication
Listening & Speaking　87
　　Entertaining a Foreign Client
Reading　91
　　Intensive Reading: Stumbling Blocks in Intercultural Communication　91
　　Fast Reading: Improving Intercultural Communication　96
Grammar & Usage　100
　　Subjunctive Mood 虚拟语气　100
Practical Writing　104　
　　Congratulation Letters 祝贺信　104

Unit 6　International Finance
Listening & Speaking　108
　　Exchanging & International Financial Organizations
Reading　111
　　Intensive Reading: Some Basic Concepts about International Finance　111
　　Fast Reading: International Monetary Relations　116
Grammar & Usage　121
　　Subject-Verb Concord 主谓一致　121
Practical Writing　126
　　Letters of Resignation 辞职信　126

Unit 7World Trade Organization
Listening & Speaking　129
　　Impacts of WTO Entry
Reading　132
　　Intensive Reading: Principles of the WTO’s Trading System　132
　　Fast Reading: Shanghai’s WTO Affairs Consultation Center　138
Grammar & Usage　142
　　Stress Sentence Pattern 强调句型　142
Practical Writing　147
　　Manuals and Instructions 说明书　147

Unit 8　Globalization
Listening & Speaking　154
　　Impacts of Globalization
Reading　157
　　Intensive Reading: Is Globalization on the Retreat in 2011　157
　　Fast Reading: Land of the Rising Sushi　161
Grammar & Usage　164
　　Inversion 倒装句　164
Practical Writing　169
　　Business Report 商务报告　169

Vocabulary　176